How is Multi-channel retailing shaping business strategies?

Keep pace with the evolution of multi-channel customer demand at the BRC’s 4th annual Multi-channel Retailing Conference.

 

Multi-channel Retailing 2012 takes on a new focus to explore the impact of adapting to agile commerce on shaping latest business strategies. The Conference offers a crucial opportunity for all retailers to rethink and improve on their own strategies and keep pace with the evolution of multi-channel customer demand. As a platform for delivering invaluable insights and high-level, constructive knowledge share, the Conference will examine and offer solutions for the challenges the multi-channel world is throwing up for retailers.

Ishan Patel Strategic Development Director Aurora Fashions		Steve Robinson Multi-channel Director B&Q Download presentation here
Matt Kelleher Group Business Transformation Director Carphone Warehouse/Best Buy Europe		Bob Darke Managing Director Comet
Iain MacDonald Multi-channel Marketing Director Crew Clothing Co.		Nick Wheeler Owner Charles Tyrwhitt
Richard Cristofoli Marketing Director Debenhams		Nick Wilkinson CEO Evans Cycles
Gavin Sathianathan Head of Commerce Partnerships Facebook		Tom Devine Managing Director, UK and Northern Europe Game Group Download presentation here
Jon Asbury Head of Digital Halfords		John Bovill Commercial Director Jacques Vert Plc
Simon Russell Head of Multi- channel John Lewis		Tanith Dodge HR Director Marks & Spencer Download presentation here
Simon Belsham Head of Non-food Ocado Download presentation here		David Kohn Multi-channel Director Snow + Rock Download presentation here

Top Themes for 2012 will include:

The impact of multi-channel on shaping business strategy
Engaging and developing a winning workforce
How do we source multi-channel talent?
Managing customer relationships in a multi-channel world
With the anticipated exponential growth in customer choice, the challenge will be to market effectively to your increasingly promiscuous customers across a rapidly evolving set of customer touch points.
Being part of social media to stay close to your customer and deliver on expectations
Examining real-world examples of retailers that are using social media in intelligent and creative ways and creating customer ambassadors in the process.
Managing mobile as a cross-channel enabler
Assessing the benefits of a mobile strategy against the impact of embracing it.
Joining up the Multi-channel Offer with the Physical Space
Using the physical store to advertise and promote your digital channels to overcome the technical issue of connecting with the customer in-store.
International development: Growing your brand abroad
Building a commercial proposition across international borders.
Future insights...what's next?
Examining business change programmes moving forward in the Multi-channel age.